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Grocery is the #1 holiday purchase! Research shows where consumers are spending this holiday season

Grocery is the #1 holiday purchase! Research shows where consumers are spending this holiday season

With all the hype and Black Friday campouts at Best Buys and Toys R Us, you'd guess that the majority of holiday shopping budgets go to purchases like electronics, toys and clothing. But according to new research, the biggest share what comes out of your holiday wallet actually goes to ... groceries and restaurants.

New data from Card-Linked Marketing leader Cardlytics -- collected from millions of U.S. households over the past two years -- shows what consumers actually spend their money on during the holiday season.  When it comes to holiday shopping Americans are spending 24% of their budget on groceries followed by restaurants and apparel.  Toy purchases are actually at the bottom of the list.

The Top 10 Share of Wallet (see link/attached for graphics and pie charts for 2011 and 2012 holiday spending):

1. Groceries - 24%

Athens authorities search for missing 15-year-old girl

ATHENS, Ga. -- Athens-Clarke County authorities are searching for a missing 15-year-old girl. 

According to authorities, the teen named "Madeline" has been missing for several hours and was last seen around the Providence Road and Mitchell Bridge Road area of Athens. 

Madeline is described as an African-American female with black hair and bangs with highlights. She is currently wearing her hair in a bun and was last seen in a "green-ish colored jacket, black shirt and blue jeans." 

Anyone with information on Madeline's whereabouts is being asked to contact the Athens-Clarke County authorities 706-546-5900 or to call 911. 

Skate with the UGA "Ice Dogs" in Athens Saturday

ATHENS, Ga. -- The public will get a chance to skate with the University of Georgia Ice Dogs on Saturday at The Classic Center, which will soon be the site of their first home ice rink.

Saturday's "Winter Skating Party" will run from 12 p.m. to 5 p.m. as part of "Christmas at the Classic Center." 

The rink is a smaller version of one that will be installed in a few months to allow the Ice Dogs to play on home ice for the first time in 27 years.

In October, the Athens Clarke County Board of Commissioners approved a plan to add a portable ice rink to the convention center's exhibition hall.

The rink will be 200' X 85' in size with dasher boards and protective glass.

Aaron Murray: "I love Georgia, I really thoroughly love this place."

ATHENS, Ga. -- After one of the most impressive careers in Southeastern Conference history, Aaron Murray is beginning to say farewell to his playing days at the University of Georgia.

Murray completed his Bulldog career as the SEC leader in passing yards [13,166], touchdown passes [121], total offense [13,562 yards] and completions [921]. He is also the first quarterback in conference history to pass for 3,000 yards in four consecutive seasons.

The Tampa, Fla., native is three weeks removed from a season ending left ACL injury and is already progressing with his rehab as he looks to the next chapter of his life and the 2014 NFL Draft.

Ga. 400 roadwork continues, most other highways clear

Ga. 400 roadwork continues, most other highways clear

ATLANTA -- Crews will continue working on the Georgia 400/Interstate 85 interchange in Atlanta this weekend.

Georgia Department of Transportation engineer Shun Pringle said one lane in each direction will be closed from 9:30 a.m. to 3 p.m. daily on Ga. 400 between I-85 and Peachtree Road. Drivers will also see delays on Cheshire Bridge Road, Sidney Marcus Boulevard and the Buford-Spring Connector.

But it all depends on the weather.

"With some rain expected on Saturday, I'm not sure how much (contractors) will be able to accomplish," Pringle said in a statement.

Sweeping, bridge and utility work, and drain cleaning will occur on I-20, I-75, I-85, I-285 and I-575 throughout the weekend. All projects will be completed overnight and will result in occasional closures.

Visit dot.ga.gov for a full list of road projects in your area.

UGA study: Frozen vegetables may offer more nutrition than fresh

ATHENS, Ga. -- Your 'momma' may have always told you it's best to eat fresh fruits and vegetables, but a new study by the Food Science and Technology Department at the University of Georgia suggests that may not always be the case.

HEALTH | 11Alive headlines on health news

A two-year study by associate professor Ronald Pegg and professor emeritus Ronald Eitenmiller looked at the selected vitamin and mineral content of eight fruits and vegetables -- blueberries, strawberries, broccoli, green beans, corn, spinach, cauliflower and green peas.

Researchers analyzed nutrient values of produce on the day of purchase, after the produce had been stored in a household refrigerator for five days, and vegetables packaged after freezing.

R.E.M.'s famous namesake is up for sale

ATHENS, Ga. -- An Athens restaurant has its catchphrase printed on 18 million albums. Weaver D's is the namesake of R.E.M's famous album, "Automatic for the People."

The restaurant just may be in jeopardy. The building is for sale after 27 years of serving soul food.

More R.E.M. related stories:
-R.E.M. to Fox News: Stop playing our song
-Railroad trestle on R.E.M. album faces demolition
-Trail project to bypass R.E.M. landmark